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      Media Inquiries
      • Larry Costello
        Sears Holdings Corp.
        (847) 286-9036
      • Grant Deady
        Zeno Group for Craftsman
        (312) 396-9734

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      Craftsman Introduces Latest Innovations at 2009 Lawn & Garden Demo Day

      KISSIMMEE, FL AND HOFFMAN ESTATES, IL (January 15, 2009)

      Craftsman, America Most Trusted Tool Brand, presented its new lawn and garden products for 2009 to industry journalists at the spring training home of the Houston Astros, Osecola County Stadium in Kissimmee, FL. The event, named the Craftsman 2009 Lawn & Garden Demo Day.

      David Mellor, head groundskeeper for the Boston Red Sox, was on hand to assist Craftsman and manufacturer representatives to demonstrate the 2009 Craftsman and Craftsman Professional lawn and garden lineups.

      "We have a lot of innovative new products we can wait to share with you," said John Froman, Sears Holdings President of Tools and Lawn and Garden to the assembled members of the media. "David Mellor is going to show us and our consumers how to use these products. We hope you see how special Craftsman brand is."

      Prior to the demonstrations, Mellor described some of the common problems he faces as a head groundskeeper and offered some tips and techniques used in big league ballparks that could be helpful for home lawns. He stressed the importance of adequate watering, the necessity of dethatching and the effectiveness of aeration in cultivating a healthy lawn.

      Mellor, Craftsman representatives and Osecola groundskeepers then demonstrated the exciting and innovative mowers, tractors, handheld power equipment, pressure washers and other lawn and garden items to the assembled journalists.

      Highlights included demonstrations of the new Craftsman Propane-Powered Line Trimmer, Craftsman Zero-Turn Revolution Tractor and the Craftsman Rear Propelled Rear Bag Lawn Mower with Key Start.