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Contact Information
  • Larry Costello
    Sears Holdings Corp.
    (847) 286-9036
    larry.costello@searshc.com
  • Dan Skinner
    Zeno Group for Craftsman
    (312) 396-9706
    Dan.skinner@zenogroup.com

CRAFTSMAN® NAMED FAVORITE HAND TOOL AND LAWN MOWER BRAND IN POPULAR MECHANICS READER’S CHOICE AWARDS

Honors in Two Categories Speak to Customer’s Loyalty and Trust in the Brand


Hoffman Estates, Ill.(Nov. 9, 2010) – Popular Mechanics magazine has announced the results from its 2010 Reader’s Choice Award, and Craftsman was named favorite Hand Tool brand for the second year in a row. For the first time, Craftsman was also named favorite Lawn Mower brand.

Popular Mechanics conducted its second annual survey to determine reader’s preferred brands in consumer products. More than 10,000 participants, including home improvement and automotive experts and enthusiasts, voted in each category, choosing from 11 brands in the Hand Tool category and 14 brands in the Lawn Mower category.

“We hold all Craftsman products to high standards and are delighted to be recognized by the readers of Popular Mechanics magazine,” said Guenther Trieb, president, Brands, Sears Holdings Corp. “This recognition shows that readers trust and turn to Craftsman for various projects around the home and in the yard.”

For more than 80 years, Craftsman has provided tough, smart and long-lasting tool solutions to customers. From general purpose tools to mechanics tools, personalized tools and plumbing tools, all Craftsman hand tools have a lifetime warranty, providing reassurance that Craftsman will always be there to get the job done. Craftsman also offers a strong portfolio of lawn and garden equipment, from lawn mowers and tractors to hand held power equipment such as trimmers and blowers. Recent innovations on Craftsman lawn mowers include Smooth Start, largest bag in its class and easy-glide deck height adjusters.

"Congratulations to Craftsman on winning favorite Hand Tools brand for the second year in a row," said Bill Congdon, publisher, Popular Mechanics. "We are also impressed that Craftsman was chosen in the category of favorite Lawn Mower brand. Our readers are very knowledgeable and experts in the tool and home improvement area. They demand quality and performance in the products they buy.”

Craftsman hand tools and lawn mowers are available for purchase at Craftsman.com and at Sears, Kmart and participating Ace Hardware stores nationwide. For more information on Craftsman and Craftsman’s wide selection of other products including power tools, lawn and garden equipment and storage, visit www.craftsman.com.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.



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