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  • Larry Costello
    Sears Holdings Corp.
    (847) 286-9036
    lcoste5@searshc.com
  • Dan Skinner
    Zeno Group for Craftsman
    (312) 396-9706
    Dan.Skinner@zenogroup.com

J.D. Power and Associates Honors
Craftsman Professional Cordless Drill/Drivers

HOFFMAN ESTATES, Ill. (August 31, 2009)

Craftsman Brand Rated Highest in Customer Satisfaction

When it comes to cordless drill/drivers, Craftsman Professional™ is tops in class according to a new customer satisfaction study from J.D. Power and Associates. Craftsman Professional™ was ranked highest in satisfying customers with cordless drills/drivers in the new study.

"Craftsman Professional is honored to be recognized by J.D. Power and Associates," said Guenther Trieb, senior vice president and president, Brands, Sears Holdings Corp. "We take the feedback of customers very seriously, and wee pleased that those customers rated our drill/drivers as the greatest in category. Customers rely on Craftsman for performance, innovation and quality, and these study results show we're delivering on those expectations."

The J.D. Power and Associates study ranked customer satisfaction with cordless drill drivers in six areas: drill performance (including drilling and driving power, performance under heavy use and maneuverability in tight spaces); ease of use (including balance, weight and grip size and feel); battery performance; price; versatility of the battery platform in supporting other power tools; and warranty. Craftsman Professional received a score of 806 out of a possible 1,000 and was the top-ranked cordless drill/driver brand for drill performance, battery performance, ease of use, versatility of the battery system, and warranty.

According to J.D. Power and Associates, one-third of cordless drill buyers say that their drill/driver is the first power tool they've ever purchased, so a strong first impression is critical. Among the Craftsman Professional™ offerings is the 20 volt Lithium-Ion Drill/Driver with LED Worklight. The 20 volt drill has plenty of power to drill, drive and plunge through soft woods, hard woods or metals. With an adjustable 24-position clutch, users are able to match the torque to the job. Weighing just 5.5 pounds without a battery, the drill is easy to maneuver, and thoughtful features such as an LED worklight add ease and convenience to a wide range of projects. With a manufacturer suggested retail price of $269.99, the drill/driver is ideally priced for DIYers of all ability levels. A utility bag, battery and charger are included.

For more than 80 years, Craftsman has been a leader in the power tool category, providing tough, smart and long-lasting tool solutions to customers. Whether you're a mechanic, carpenter, plumber, or simply completing projects around your own home, Craftsman offers the right variety of tools needed to get the job done.

"For decades, Sears has offered customers an unmatched shopping experience because of the strength of the Craftsman brand," said John Froman, senior vice president and president, Tools, Lawn & Garden at Sears Holdings Corp. "We are proud to offer our customers the tools they need through Craftsman and we congratulate the Craftsman team on this well-deserved award."

Craftsman drill/drivers are available for purchase at Craftsman.com and at Sears and Kmart stores nationwide.

About Sears Holdings:

Sears Holdings Corporation is the nation fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as LandsEnd, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdingswebsite at www.searsholdings.com.

About J.D. Power and Associates:

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.



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